Often friends ask me with curiosity: "But… what’s your job exactly? I have not understood very well.”   My answer is always the same, even though I think that, despite they nod, they did not fully understand what I exactly do for a living.

Often they confuse my work with doing "advertising" (indeed you might say that "I do advertise" for my clients towards their target audience), but I do not do advertising the way you might think.