"Hey Luca, are you making a post also about how sending emails?" Yes, as long as I still get absurd emails from companies, I think there is still the need to talk about it. The generic email (and here we get out for a while from a purely PR area) is however a vehicle of information. You are writing to someone to say something. So, in order to be understood, you have to abide to precise criteria of creation.

Un’interessante visione dal cockpit del motoaliante VDS Pipistrel Virus dalla piazzola parcheggio dell'aeroporto di Caiolo (SO) – LILO, fino al decollo.

Despite the thousands of warnings in the social channels, installed antivirus, tv reports and communications by the police, there are still thousands people that get cheated by computer and internet frauds.

27Feb2016 Read more

Press releases

How many of you have ever heard of Press Releases? I can already hear a background noise sending me to hell... ☺
Ok, but for those who do not know them (and I bet you are many) we can say, with reasonable certainty, that this is a tool to communicate something official (about someone or something, about a product or a company, etc.) to the Press.