How many of you have ever heard of Press Releases? I
can already hear a background noise sending me to hell... ☺
for those who do not know them (and I bet you are many) we can say, with
reasonable certainty, that this is a tool to communicate something official (about
someone or something, about a product or a company, etc.) to the Press.
friends ask me with curiosity: "But… what’s your job exactly? I have not
understood very well.”
My answer is always the same, even though I think
that, despite they nod, they did not fully understand what I exactly do for a
Often they confuse my work with doing "advertising" (indeed
you might say that "I do advertise" for my clients towards their
target audience), but I do not do advertising the way you might think.
understood that the value of our image and our reputation IS PRICELESS. Excellent.
Think that "P.R." deal exactly with your own image and reputation.
isn’t it? :-)
I ask myself: why companies, when it comes to cut the budget, the first thing they
take away is precisely the service offered by PR agencies?
I created this blog (which will be a mix of blogs and
videoblogs) because I'm ready to share my knowledge with all of you, sharing
what I have learned to all those who will need to know and learn the secrets of
success in the "communication" sector, and also because I constantly
need to learn new things from the world around me and I do the same reading or
hearing from those who know more than me... and thank to you I can learn new